pymc-labs/pymc-marketing
1,266 417PythonApache-2.0Updated 1 month ago
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
btydbuy-till-you-dieclvcustomer-lifetime-valuedata-sciencemarketingmarketing-mix-modelingmedia-mix-modelingmmmpython
Our verdict: not recommended
Bayesian marketing analytics library, not aligned with his agent, web‑app, or automation focus