facebookexperimental/Robyn
1,517 435Jupyter NotebookMITUpdated 9 months ago
Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
adstockingbudget-allocationcost-response-curveeconometricsevolutionary-algorithmgradient-based-optimisationhyperparameter-optimizationmarketing-mix-modelingmarketing-mix-modellingmarketing-sciencemmmridge-regression
Our verdict: not recommended
R‑based Marketing Mix Modeling library for advertising analytics, unrelated to his Python/TS, agent or web app work
Filed under dev tooling in our directory.